Edge Dynamics - Channel Commerce Management

www.edgedynamics.com Edge Dynamics, the leading provider of channel commerce management (CCM) solutions, announced new
hosted delivery offerings with IBM as its premier hosting partner. Edge
Dynamics is the life sciences industry's first solution provider to offer
hosted, on-premise, and hybrid deployment options to its customers. Developed
to help life sciences manufacturers address issues related to channel control,
regulatory compliance, and patient safety, the Edge Dynamics solutions
currently optimize more than $75 billion in annual U.S. channel revenues for
leading pharmaceutical manufacturers such as Bristol-Myers Squibb, Purdue
Pharma, King Pharmaceuticals, and Sankyo Pharma, among many others.

"Edge Dynamics was a pioneer in helping life science manufacturers more
effectively manage their channel," said Bruce Cleveland, Siebel Systems'
senior vice president and GM, Products and CRM OnDemand, as well as an Edge
Dynamics board member. "By offering its CCM solutions as hosted services,
Edge Dynamics is once again leading the way -- providing powerful CCM
solutions to companies of all sizes through any deployment option:
on-premise, on-demand or a hybrid of the two. Edge Dynamics' management team
has extensive experience with hosted applications and is therefore uniquely
qualified to deliver CCM solutions as an on-demand service with
enterprise-class security, performance, reliability, and scalability."

"We're charting the course for how life sciences manufacturers gain
greater control and visibility into their channel, and this launch underscores
our commitment to raise the bar for the industry," added John McGrory, Edge
Dynamics president and CEO. "So whether this means offering customers
packaged offerings with different levels of capabilities or a flexible range
of deployment options, to us it is all about providing options to enable
customer success."

By collaborating with IBM as its hosting provider, Edge Dynamics delivers
its CCM customers the industry's most reliable application hosting services
and the benefits of IBM's long-time leadership in application hosting. IBM
will provide secure, highly-available hosting services powered by IBM's
Applications On Demand Platform, which automates application hosting and
management to provide a scalable and efficient platform for running business
applications.

Designed to meet growing market demands for fast, easy, and affordable
solutions, Edge Dynamics' hosted services deliver industry-leading
capabilities and built-in channel management best practices to life sciences
manufacturers. The new hosted services are built on the same proven
technology platform as Edge Dynamics' on-premise solutions, but the hosted
services are delivered as a private Internet utility that can be deployed
rapidly with no upfront investments in hardware or software. Edge customers
will benefit from the strategic flexibility to start with a hosted service and
migrate to an on-premise solution as needs change, or customers can leverage
both deployment options in a hybrid solution.

"Edge Dynamics is taking the right approach to delivering its hosted
offerings. Similar to leading vendors like Siebel, and most recently SAP,
Edge Dynamics is taking a delivery-agnostic approach that is focused on
providing the full range of options to enable customer success. Edge's vision
is also unique in that not only do they provide the needed functionality to
manage the channel, but also they have integrated the ability to access
multiple data sources directly into their hosted offerings," said Joshua
Greenbaum, principal analyst with Enterprise Applications Consulting.

"The adoption of software-as-a-service (SaaS) as a delivery model is
accelerating, and the next wave of hosted offerings will focus on vertical
markets and the unique business requirements within them," said John
Fontanella, senior vice president and research director of supply chain
services at Aberdeen Research. "With the business model that Edge Dynamics
has, the ability to scale communications to any size partner in the supply
chain is critical."

With this announcement, Edge Dynamics is providing the same
industry-leading functional capabilities to help manufacturers address their
channel management needs, but in the form of an additional hosted deployment
option that provides customers the benefits of rapid deployment, no upfront
investment, and ease of use. Edge Dynamics now uniquely provides customers a
full range of solutions to address customer preference for different levels of
solution, data and IT control. The four available solutions are:

-- New: Edge CCM Essentials OnDemand - Starter solution designed to
monitor and manage core channel commerce management policies, delivered
as a hosted service with direct receipt of channel EDI data.
-- New: Edge CCM Enterprise OnDemand - Complete CCM solution that enables
full management and enforcement of channel commerce management
policies, delivered as a hosted service with comprehensive integration
capabilities.
-- Edge CCM Essentials on-premise software solution - Existing CCM
Essentials solution that is delivered as an on-premise offering for
greater data and IT control.
-- Edge CCM Enterprise on-premise software solution - Existing CCM
Enterprise solution that is delivered as an on-premise offering for
greater data and IT control.

"As one of Edge Dynamics' customers, we are excited about the deployment
flexibility this new offering provides. As opposed to the typical role of
hosted offerings as interim solutions, Edge Dynamics' approach of enabling
hybrid deployments and providing a long-term migration path to on-premise
solutions ensures that Edge will be a strategic solution for manufacturers
regardless of what deployment option is implemented initially," said Steve
Seid, executive director of National Accounts and Trade Relations at Purdue
Pharma L.P.

"This new offering represents the third generation of hosted services,"
said Rob Chen, vice president of marketing and business development at Edge
Dynamics who has launched several leading hosted solutions. "Edge Dynamics'
hosted service not only reduces IT demands and provides an affordable
solution, but also offers customers a high availability private utility with
pre-built channel data integration and support for multiple delivery options."