Under the Radar: Why Web 2.0 Matters

Consumers and coders don’t give a damn whether “Web 2.0″ is a bubble or not — they’re too busy building new toys, learning new tricks, and making the web a circus where everyone’s a ringmaster. Unlike the first Internet boom, many of the companies behind the buzz — some of them serial entrepreneurs with deep pockets, others diehard geeks who care more about code than cash — have steered clear of venture money, making the key figures in this user-centered revolution even harder for outsiders to suss out.