Monday, May 22, 2006
Avitage, a marketing and sales effectiveness company (MSE) and iCentera, the leading provider of on-demand private website portals for marketing, sales and customer communications, announced today a partnership to seamlessly integrate the Avitage Marketing and Sales Communication System and the iCentera icSuite. For more than 12 years Avitage has helped companies like HP, John Hancock, Teradata, and Unisys bring selling messages to life through PowerPoint slide management, on-demand webinars, and web-assisted selling solutions. iCentera’s Portals for Mortals combine custom portal creation, content management, and real-time analytics into a single on-demand solution for companies like ADC, American Marketing Association, Draka Marine Oil & Gas, Harris Interactive®, and VNU Global Media. Together both Software as a Service (SaaS) companies deliver a comprehensive solution for the creation, management, and delivery of effective marketing and sales communications.