www.informatica.com When a trend appears, it slowly gets noticed by incumbants, who then re-position to take advantage of the marketing wave. Nothing has changed, except a new name for a wave.
Informatica Corporation, a leading provider of data integration software, today unveiled the agenda for Informatica World 2006, its eighth-annual worldwide customer and partner conference and one of the data integration industry's premier events. Informatica chairman and CEO Sohaib Abbasi will open the conference with a discussion titled "Data Integration for the Enterprise and the Business Web." His presentation will examine the new business imperatives driving enterprise data integration, spotlight the drive to ensure data quality across the enterprise and beyond, and demonstrate how a unified enterprise data integration platform supports such major trends as Software as a Service (SaaS), Service Oriented Architectures (SOA), and Business Process Outsourcing (BPO).