The consolidation begins. RightNow Technologies Inc. today purchased Salesnet Inc. for $9 million, bringing its customer service tools together with Salesnet's sales force automation.
The market for CRM applications, SaaS in particular, has undergone rapid change in the last three years. Siebel Systems Inc. initially decried the model after an unsuccessful attempt to launch its own on-demand application and then jumped back in with a second release and the acquisition of UpShot. SAP also joined the race with its release of SAP Sales OnDemand and announced plans for hybrid CRM deployments at its Sapphire users' conference last week. RightNow and San Francisco's Salesforce.com went public in 2004.