Looks like Salesforce has worked out that a single channel to market is not enough. Spreading its tentacles in ever more directions, Salesforce.com announced a new service dubbed AppExchange OEM Edition. The OEM version of the AppExchange service will allow non-CRM on-demand service providers to use the Salesforce.com platform.
The OEM edition will allow third-party SaaS providers to leverage the core aspects of the Salesforce.com platform including the operating system, customization tools, Web Service APIs, workflow, and logic, according to Kendall Collins, vice president of product marketing.
A real estate management ISV building, for example, would be able to use the Salesforce dashboard and customize it for real estate rather than building its own dashboard. "Instead of a dashboard focused on sales opportunities, it might be focused on foreclosures," said Collins. Could this be a push against other successful SaaS startups working in areas of business that CRM could be adapted to support. For example, Remend's mortgage services on demand.