Monday, February 20, 2006

MarketLive - Solutiions for Intelligent Selling MarketLive (also offered by USi) creates and deploys world-class e-commerce technology specifically designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers. Our MarketLive platform is the leading enterprise-class solution that leverages the advanced business intelligence online merchants need to enhance the customer experience and increase online sales.

Our Vision: Intelligent Selling

Since 1995, MarketLive, Inc. has focused exclusively on providing the e-commerce technology and website development that successfully sells goods and services online. From the start, we understood that the intelligent way to sell online is to base the sales approach on proven marketing and merchandising principles from traditional sales channels, and to adapt Web technology to make these principles work online.

This unique way of looking at online selling evolved into our Intelligent Selling e-commerce vision, which is the driving force behind everything we do. Intelligent Selling is about optimizing all selling opportunities while building a solid relationship with customers. Your e-commerce website should boost overall profitability by acquiring new online shoppers, converting them to buyers, and retaining them as long-term customers.

Everything your website does should have the sole aim of "wrapping your arms" around your customers, anticipating their needs, providing the products and information they want, and addressing their concerns in a respectful, thoughtful fashion. Our approach typically increases our clients’ online sales by 25% to 450% in the first year alone.

The goals of Intelligent Selling and the MarketLive application are:

* Increase conversion rates
* Increase average order size and frequency of purchase
* Improve customer loyalty and retention
* Reduce abandoned cart rates
* Decrease customer service costs
* Improve the overall customer experience.

Our technology: The MarketLive v4 Intelligent Selling System

The MarketLive Intelligent Selling System is our Java-based enterprise-class online selling platform. It is the only e-commerce application specifically designed around direct marketing and retailing best practices.

MarketLive powers over 150 leading websites for many of today’s top marketers, including National Geographic, Electronic Arts, The Swiss Colony, and General Motors. Years of focused development have created a system that provides MarketLive clients with a high return on investment, a comprehensive array of merchandising tools, and the ability to grow to meet evolving online business needs.

A powerful administration system puts control of online selling in the hands of your marketers and merchandisers. All products, images, page layouts, and content can be updated at any time without technical assistance. All the tools you need for effective online selling and customer service are built right in, along with the flexibility to personalize your site to increase sales.

MarketLive is J2EE compliant and XML standards-based for rapid application development and customization. It enables quick, seamless integration with legacy systems and third-party products, easy expansion, and superior interoperability with other industry-standard systems.

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