SAP Preps Software Services Announcement If the company does announce what observers are expecting this week, SAP will go head–to-head with Salesforce.com, a leader in the CRM software-as-a-service market.
Laurie Sullivan reports "SAP AG appears poised to announce a software-as-a-service (SaaS) customer relationship management (CRM) application on Thursday at media events in California and New York. Company officials declined to discuss the business model ahead of scheduled events. If SAP reports it will launch the service as expected, the German enterprise software giant will go head–to-head with Salesforce.com, a leader in the SaaS market."
Bill McDermott, chief executive officer at SAP Americas Inc., in an interview late last year said the ultimate SaaS platform is a "business process CRM" application that is easy to use, quick to deploy, competitively priced and, if required, available as a stepping stone to SAP myCRM. "Customers are not comfortable with their precious data in the hands of a small company that has a multi-tenant data center," he said. "They lack the functionality and specific features." McDermott said customers should have options, laying several that might include SAP, customers, or a third-party, such as IBM Corp. or Hewlett-Packard & Co., hosting the data.